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THE UNCOMMON BREED


Jacquemus Turns the Office Into a Runway With Its “Back to Work” Campaign
Jacquemus redefines office chic with its poetic “Back to Work” campaign, transforming routine into runway with cinematic storytelling and understated elegance.
Sep 112 min read


Jenna Ortega Takes Center Stage as the New Face of Rouge Dior
Jenna Ortega has been named the global ambassador for Rouge Dior On Stage, Dior’s bold new lipstick collection. Discover why her fearless style, favorite shade, and cultural influence make this the perfect match.
Sep 103 min read


Plush & Lush: Jellycat’s Whimsical Café Pop-Up Takes Over Shanghai
Jellycat brings its whimsical Café pop-up to Shanghai with plush lattes, cupcake-holding bears, and five limited-edition exclusives. Here’s everything you need to know.
Sep 82 min read


Vinyl Meets Vibes: The Weeknd & Nespresso Brew Up a Coffee-Inspired Pop-Up in NYC
The Weeknd and Nespresso team up for the Samra Origins Vinyl Café in NYC a limited-time pop-up blending coffee, vinyl, and Ethiopian heritage into one unforgettable experience.
Sep 82 min read


Dyson Just Dropped a Hair Oil—And It’s Already the Beauty Trend of 2025
Source: Dyson When Dyson enters a new lane, the world listens. From vacuuming your floors to smoothing your strands, the brand has built...
Sep 82 min read


Red-Carpet Ready: Ritz-Carlton LA Rolls Out a Beauty Fridge
The Ritz-Carlton, Los Angeles is redefining luxury with an in-room beauty fridge stocked with serums, masks, and LED tech because in LA, the glow never checks out.
Sep 72 min read


That’s No Moon: LEGO Unveils Its Biggest Death Star Wars Set Ever
The biggest LEGO Star Wars set ever, the 9,023-piece UCS Death Star, lands this October with 38 minifigures, iconic scenes, and a $999.99 price tag.
Sep 63 min read


Bvlgari Unveils Scuola Bvlgari: Italy’s First Public Jewelry School
Bvlgari launches Scuola Bvlgari, its first public jewelry school in Valenza, Italy. Courses in goldsmithing and gemstone setting blend tradition, innovation, and inclusivity to shape the future of luxury craftsmanship.
Sep 32 min read


McDonaldland Pop-Up Closes in Beijing: A Supersized Marketing Win for McDonald’s
McDonaldland’s pop-up in Beijing closed on August 31 after a whirlwind 18-day run. From nostalgic mascots to viral TikTok moments, here’s how McDonald’s turned a limited-time stunt into a marketing masterclass.
Sep 12 min read


George Lucas Drops a $1 Billion “Spaceship Museum” in Los Angeles
George Lucas is building a $1 billion spaceship-shaped museum in Los Angeles. Packed with Star Wars treasures, comics, and pop culture icons, the Lucas Museum of Narrative Art opens in 2026.
Sep 12 min read


Japan’s Silent Vanishing Act: The Legal Industry of Disappearing
In Japan, disappearing without a trace isn’t just possible—it’s legal. Explore the mysterious world of johatsu and the shadowy yonige-ya businesses that help people vanish into silence.
Aug 312 min read


Kendrick Lamar’s Next Chapter: Project 3 Agency and the Power of Storytelling
Kendrick Lamar and Dave Free launch Project 3 Agency under pgLang, a global creative powerhouse focused on storytelling, brand authenticity, and cultural impact.
Aug 312 min read


Miutine Unleashed: Miu Miu’s First L’Oréal-Licensed Fragrance, Fronted by Emma Corrin
Miu Miu debuts Miutine, its first fragrance under L’Oréal, blending strawberry sweetness with rebellious elegance. Emma Corrin fronts the campaign, embodying the free-spirited essence of the scent.
Aug 302 min read


Sephora Drops Huda Beauty After Pro-Palestine Controversy: What It Means for the Industry and Beyond
Sephora has officially dropped Huda Beauty from its fall campaign after founder Huda Kattan’s pro-Palestine comments sparked backlash. Here’s how the world is reacting, when products may be removed, and what this means for her business.
Aug 293 min read


Judge Frank Caprio, “The Nicest Judge in the World,” Passes Away at 88
Judge Frank Caprio, famously known as “the nicest judge in the world” and star of Caught in Providence, has passed away at 88. His legacy of kindness and empathy continues to inspire millions worldwide.
Aug 263 min read


Back to School, Zara Style: Inside the Butterbear Pop-Up in Shanghai
Zara partners with Butterbear to launch a whimsical “Back to School” pop-up in Shanghai, blending viral mascot charm with fast-fashion flair. Here’s everything you need to know about the capsule collection and immersive experience.
Aug 262 min read


Sister Hong: China’s Scandal That Shook the Internet
A deep dive into China’s Sister Hong scandal — the bizarre story of a man disguised as a woman who lured men, filmed intimate encounters without consent, and sparked nationwide debate on privacy, consent, and sexual repression.
Aug 263 min read


When Comfort Meets Game Day: Crocs Teams Up with the NFL for a Multi-Year Collaboration
Crocs and the NFL announce a multi-year collaboration bringing team-inspired Classic Clogs and Jibbitz charms to fans worldwide. Here’s everything you need to know about the launch, the teams, and the hype behind this game-day fashion move.
Aug 252 min read


Meet VIRGINIA: Pharrell's Creative Alias, Brand, and Community Hub
Pharrell Williams launches VIRGINIA, a bold new creative lab blending music, fashion, design, and community. Rooted in his Virginia heritage, the platform is both a brand and a playground for dreamers worldwide.
Aug 242 min read


Malaysia May Ban Social Media for Under-13s: Fighting the “Brain-Rot” Era
Malaysia is considering banning social media for children under 13, citing rising concerns over “brain-rot” content. Parents welcome the move, but experts warn of enforcement challenges and the need for smarter digital literacy solutions.
Aug 222 min read
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