Vinyl Meets Vibes: The Weeknd & Nespresso Brew Up a Coffee-Inspired Pop-Up in NYC
- Jomanda Heng
- 1 day ago
- 2 min read
If your weekend plans don’t include The Weeknd and a hot cup of coffee, you might want to rethink your priorities. Nespresso and global superstar The Weeknd (Abel Tesfaye) have just dropped one of the most unexpected—and coolest—collabs of the year: the Samra Origins Vinyl Café, a coffee-and-music pop-up that’s taking over SoHo, NYC.
Coffee With a Beat
Opening its doors this weekend at 579 Broadway, the café is far from your average caffeine pitstop. Imagine slipping on a pair of headphones, spinning vinyl curated by The Weeknd himself, while the aroma of Nespresso’s Samra Origins Togetherness Blend drifts through the air. It’s part café, part record lounge, part cultural tribute—and all vibes.
The Weeknd’s Heritage, Poured Fresh
The pop-up draws inspiration from Tesfaye’s Ethiopian roots. Named after his mother, Samra Origins isn’t just coffee—it’s a celebration of togetherness, community, and cultural heritage. The limited-edition blend, made from African Arabicas, offers light roast notes of honey and wood—smooth, soulful, and perfect for slow sipping while records spin.
What’s Brewing Inside?
Step into the Samra Vinyl Café and you’ll find:
Five vinyl listening stations with handpicked tracks from The Weeknd’s personal collection.
A DJ booth with live Saturday sets, so the beats don’t stop at the headphones.
Exclusive drinks like The Weeknd’s Iced SAMRA Latte, made with oat milk, honey, and cinnamon—a coffee as smooth as his vocals.
A co-designed Vertuo POP+ machine, dressed in Samra Origins branding, for fans who want to take the vibe home.
And for the first 200 customers, there’s a true collector’s gem: a vinyl single of “Give Me Mercy” (plus its instrumental) pressed with actual Nespresso coffee grounds. Yes, you read that right—music you can hear, made from the coffee you can drink.
This isn’t just a pop-up; it’s a cultural mash-up. Ethiopian jazz, coffee rituals, and contemporary pop star power collide under one roof. It’s Nespresso proving coffee isn’t just about your morning fix—it’s about storytelling. And it’s The Weeknd showing his artistry goes far beyond the stage.
The Samra Origins Vinyl Café runs through mid-October, so you’ve got just a few weeks to catch it before the final track fades. Whether you’re a coffee connoisseur, vinyl collector, or die-hard Weeknd fan, this pop-up promises an experience that hits all the senses.
The Uncommon Breed
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