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THE UNCOMMON BREED


MINISO LAND Opens in Siam Square: A Pop-Culture Wonderland in the Heart of Bangkok
Discover MINISO LAND, the first of its kind in Thailand. Located in Siam Square, this three-storey flagship blends collectible IPs, playful design, and immersive retail into one unmissable Bangkok experience.
Oct 313 min read


When Hope Becomes a Trap: How Job Scams and Inflation Are Testing Malaysians
Malaysia faces a rising wave of job scams and human trafficking cases to Cambodia and Thailand. Amid inflation and labour market mismatches, we explore why Malaysians are still falling prey and what it says about the nation’s economy.
Oct 304 min read


Cowabunga Chic: TMNT Launched Dazzling Jewellery Collection with RockLove
The TMNT have teamed up with RockLove for a nostalgic jewellery collection launched on October 17, 2025 — blending 90s street style, collectible craftsmanship, and fandom fashion. Available for Malaysian fans with international shipping from RockLove’s official store.
Oct 193 min read


Aesop Commissioning an Artist to Paint with Smell: A Journey of the Senses
Discover the captivating tale of Aesop commissioning an artist to paint using smell. From ancient fables to modern art, explore how storytelling and fragrance merge into unforgettable creativity.
Sep 284 min read


Audemars Piguet 150th Anniversary: Landmark Releases for a Horological Legacy
Audemars Piguet celebrates 150 years with landmark releases: 38 mm perpetual calendars, crown-only Calibre 7138, openworked Royal Oak & more.
Sep 263 min read


Balenciaga Discovery Box Review: Cigarette-Style Fragrance Sampler & 2025 Launch
Balenciaga’s 2025 fragrance collection is here with the Discovery Box—a cigarette-style sampler of 10 perfumes including the revived Le Dix. See Malaysian pricing, availability, and scent highlights.
Sep 253 min read


adidas Takes Blokecore Into Knitwear: Fresh Drops, Heritage Style & Trend Forecast
Adidas expands the blokecore trend into knitwear with sweaters & pullovers. Discover 2025 drops, styling tips & market insights.
Sep 253 min read


The North Face × Cecilie Bahnsen: SS25 Collaboration and Taupe Green Re-Release
Explore The North Face × Cecilie Bahnsen SS25 collaboration — Base Camp Duffel, Maria Clutch, and new taupe green drop blend fashion with function.
Sep 243 min read


Levi’s x Toy Story: Denim Goes to Infinity and Beyond
Levi’s teams up with Pixar’s Toy Story for a playful 30th anniversary collection. From Woody-inspired denim jackets to Jessie’s cow-print details, here’s why this nostalgic collab is a must-have.
Sep 212 min read


Jaden Smith Steps Into the Red Sole: Christian Louboutin’s Bold New Creative Director
Christian Louboutin appoints Jaden Smith as its first Men’s Creative Director. Here’s why this bold move could reshape luxury menswear and redefine the future of the brand.
Sep 213 min read


Dior’s First-Ever Luxury Train: A Moving Ode to Couture and Calm
Dior unveils its first luxury train experience aboard Belmond’s Royal Scotsman, a couture-inspired journey of wellness, refinement, and slow travel through the Scottish Highlands.
Sep 203 min read


Heinz Turns French Fry Boxes Into an Ad and It’s Brilliant
Heinz’s new “Looks Familiar” campaign cleverly turns French fry boxes into an ad for its iconic ketchup, proving the best marketing ideas are often hiding in plain sight.
Sep 202 min read


Labubu Creator Kasing Lung Joins Forces with Moynat for a Contemporary Luxury Collection
Labubu turns luxury discover how Kasing Lung’s whimsical monsters meet French maison Moynat in a contemporary capsule that fuses storytelling with craftsmanship.
Sep 192 min read


When Beauty Rings the Bell: e.l.f. Welcomes Hailey Bieber’s Rhode to the NYSE
e.l.f. Beauty officially welcomes Hailey Bieber’s Rhode to the New York Stock Exchange after a $1B acquisition. Here’s why this moment is redefining beauty, culture, and business.
Sep 182 min read


Japanese Mums x C.P. Company: The Sashiko Gals Stitch Tradition Into Streetwear
Japanese mums from Ōtsuchi, known as the Sashiko Gals, team up with C.P. Company in a powerful collaboration blending heritage stitching with modern streetwear. Discover why this unlikely partnership is the fashion story you need to know.
Sep 182 min read


Doja Cat Takes a Bite Out of Beauty: Inside MAC’s Edible Lipstick Campaign
Doja Cat bites into an edible MAC lipstick at the VMAs, crafted by chocolatier Amaury Guichon. Inside the beauty, marketing, and cultural spectacle that crowned her as MAC’s new Global Ambassador.
Sep 173 min read


Maison Mystique: Where Fantasy Finds Shelter Near Bangkok
Discover Maison Mystique, a newly opened boutique hotel near Bangkok in Khao Yai that blends fantasy, design, and nature. Soft-opening offers now available.
Sep 132 min read


Denim Dreams: Alia Bhatt Becomes Levi's Global Brand Ambassador
Denim Dreams come true as Alia Bhatt is named Levi’s latest Global Brand Ambassador. Discover how the Bollywood star is leading Levi’s wide-leg revolution, redefining comfort, style, and global fashion influence this season.
Sep 123 min read


Crocs Leaps from Feet to Phones: Your Clog-Inspired Case Just Got Real
Crocs steps beyond shoes with a bold collab with Korean techwear label SLBS, launching customizable smartphone cases inspired by its iconic clogs. Discover how Crocs is turning phones into fashion with perforated designs, Jibbitz charms, and streetwear flair.
Sep 123 min read


Cherry Bombs & Lipsticks: Louis Vuitton Pops Off in Seoul
Louis Vuitton’s Seoul pop-up at Dosan Park launches its first beauty line, wrapped in Takashi Murakami’s cherry-bomb art. Lipsticks, art, hype, this is where luxury meets spectacle.
Sep 112 min read
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