When Comfort Meets Game Day: Crocs Teams Up with the NFL for a Multi-Year Collaboration

Source: Crocs / NFL

Crocs is stepping into the stadium with the NFL in a landmark multi-year licensing deal, unveiling the first-ever NFL x Crocs Collection. Equal parts bold, quirky, and undeniably comfortable, this collaboration marks the brand’s biggest foray yet into sports fandom culture.

Launching September 18, 2025, just in time for the season heat-up, the drop is set to have football fans trading their old sneakers for clogs that shout team pride from the feet up.

The debut rollout features Crocs’ signature Classic Clogs dressed in vibrant NFL team colours, stamped with logos, mascots, and decorated with exclusive Jibbitz charms.

• First wave: 14 powerhouse team,s including the Kansas City Chiefs, Philadelphia Eagles, Detroit Lions, San Francisco 49ers, Pittsburgh Steelers, Chicago Bears, Buffalo Bills, Las Vegas Raiders, Dallas Cowboys, Miami Dolphins, Minnesota Vikings, Cincinnati Bengals, Houston Texans, and Denver Broncos.

• Expansion play: Over the course of the partnership, all 32 NFL teams will eventually get their spotlight, alongside bags, seasonal drops, and potential collector’s editions.

Retail prices clock in at $79.99–$84.99 for Classic Clogs, with Jibbitz charms at $4.99 apiece—making them accessible fan merch with a stylish twist.

According to Crocs VP of Global Marketing, Matias Infante, the collection isn’t just about product, but about “unforgettable experiences that bring communities even closer to the game they love.”

For the NFL, it’s a chance to blend lifestyle and loyalty. “Collaborating with Crocs allows us to give fans expanded options that keep them stylishly comfortable for game day and every day,” says Ryan Samuelson, NFL VP of Consumer Products.

Fans can grab their pairs online at NFLShop.com, Crocs.com, and Fanatics, or head to retailers like Dick’s Sporting Goods. Select international outlets will also carry the collection, ensuring global fans can sport their allegiance in style.

• Cultural crossover: Crocs has transformed from comfort footwear to a streetwear staple, and this collab adds a game-day spin that bridges fandom with fashion.

• Fandom flex: Imagine rolling into a tailgate in team-branded Crocs—it’s both hilarious and iconic.

• Social media firepower: With NFL fanbases known for being loud online, expect TikTok and Instagram to flood with unboxings, outfit grids, and Jibbitz customization videos.

This multi-year partnership opens the door to endless possibilities. Limited-edition mascot-themed drops? Metallic “Super Bowl edition” clogs? Collector’s bundles with jerseys? All are firmly in play.

Crocs has been on a hot streak of buzzy collaborations—from Balenciaga to McDonald’s—and linking up with the NFL solidifies its dominance in the lifestyle crossover game.

The NFL x Crocs Collection isn’t just merch—it’s a playful celebration of fandom. Whether you’re tailgating outside the stadium, catching the game from your couch, or just flexing in the streets, Crocs has made sure your team spirit now comes with maximum comfort.

So, next time you hear “Are you ready for some football?”—you might just answer with a stomp of your NFL Crocs.