Dyson Just Dropped a Hair Oil—And It’s Already the Beauty Trend of 2025

Source: Dyson

When Dyson enters a new lane, the world listens. From vacuuming your floors to smoothing your strands, the brand has built a cult reputation for engineering beauty products that are as Instagrammable as they are innovative. Now, Dyson has decided it’s time your bathroom shelf got a new superstar: Dyson Omega Hydrating Hair Oil.

And yes—beauty Twitter, TikTok, and every glossy magazine out there are already calling it the haircare drop of the year.

Dyson Omega: Farm Fields to Viral Feeds

What sets Omega apart? Dyson didn’t just whip up another hair serum—they planted 800,000 sunflower seeds on their own farm in Lincolnshire, UK. The result: a homegrown sunflower oil that headlines their Oli7™ blend, a mix of seven omega-rich oils (including avocado, olive, sesame, and macadamia).

It’s “farm-to-face” beauty, but make it Dyson—engineered, precise, and chic enough to make your old hair oil look like last season’s leftovers.

Numbers That Make Beauty Nerds Scream

Dyson didn’t just launch Omega—they dropped the receipts:

• 261% shinier hair when paired with their Airstrait.

• 49% more hydration instantly.

• 88% less frizz for up to 48 hours.

• 94% stronger strands after use.

Basically, Dyson just promised to take your sad, frizzy ends and turn them into hair-advertisement material. And the kicker? It’s heat-protective up to 450°F while also shielding from UV rays and humidity. Translation: this is your new holy grail, whether you’re flat-ironing, blow-drying, or just trying to survive Malaysian weather.

A Bottle That Belongs on Your #Shelfie

Trust Dyson to make packaging part of the hype. Omega comes in a sculpted glass bottle, the result of 112 prototypes, designed so it doesn’t slip when your hands are glossy. It’s heavy, luxe, and practically begging to be placed next to your Diptyque candles for that Sunday night “reset routine” photo dump.

TikTok’s New Darling

The hashtag #DysonOmega is already catching fire with beauty creators showing off silky blowouts and shiny curls. Expect to see it on your FYP sandwiched between “clean girl” slick-back tutorials and GRWMs.

And if Dyson’s past launches are any indication (remember the Airwrap frenzy?), you’ll want to grab a bottle before it’s sold out and ends up on Carousell for triple the price.

The Price of Luxe Hair

At around £45 / $54.99 for 30 ml, Omega isn’t exactly drugstore. But Dyson isn’t playing in that league. For fans of engineered beauty—where science meets sustainability—it’s not just a hair oil, it’s a statement piece.

Dyson is proving they’re not just a tech company dabbling in beauty—they’re building an entire ecosystem. With Omega, they’re signalling the start of a farm-to-face movement that could shake up the beauty industry. Suddenly, hair oil isn’t just hair oil—it’s a luxury lifestyle choice.

So if you want in on the next big thing, it’s time to add Dyson Omega to your cart. Because in 2025, frizz is cancelled, sunflower fields are trending, and shiny hair is the ultimate flex.

The Uncommon Breed

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