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THE UNCOMMON BREED


Bvlgari Unveils Scuola Bvlgari: Italy’s First Public Jewelry School
Bvlgari launches Scuola Bvlgari, its first public jewelry school in Valenza, Italy. Courses in goldsmithing and gemstone setting blend tradition, innovation, and inclusivity to shape the future of luxury craftsmanship.
Sep 32 min read


Lamine Yamal × adidas: A New Era of Football Stardom
Lamine Yamal and adidas team up in a groundbreaking partnership—complete with signature F50 ‘LY304’ boots, a personal logo, and global campaigns. At just 17, the Barcelona prodigy is stepping into Messi’s shoes and redefining the future of football and fashion.
Sep 32 min read


Zara Ski Pops Up on Anfu Road: Shanghai’s Winter Wonderland in Pink
Step into Zara’s “Zara Ski” pop-up on Anfu Road, Shanghai an immersive pink winter wonderland blending fashion, fantasy, and social-media magic.
Sep 22 min read


Pyramid Head Returns in Return to Silent Hill: Nightmares Reawakened
Pyramid Head returns in Christophe Gans’ Return to Silent Hill, a chilling adaptation of Silent Hill 2. James Sunderland’s guilt takes monstrous form in this haunting 2026 release.
Sep 22 min read


Linsanity to Legacy: Jeremy Lin Bids Farewell to the Game
Jeremy Lin, the face of Linsanity and the first Asian American NBA champion, has officially retired at 37. From New York glory to a Toronto title and Asian league dominance, here’s how Lin turned an underdog story into an enduring legacy.
Sep 22 min read


McDonaldland Pop-Up Closes in Beijing: A Supersized Marketing Win for McDonald’s
McDonaldland’s pop-up in Beijing closed on August 31 after a whirlwind 18-day run. From nostalgic mascots to viral TikTok moments, here’s how McDonald’s turned a limited-time stunt into a marketing masterclass.
Sep 12 min read


George Lucas Drops a $1 Billion “Spaceship Museum” in Los Angeles
George Lucas is building a $1 billion spaceship-shaped museum in Los Angeles. Packed with Star Wars treasures, comics, and pop culture icons, the Lucas Museum of Narrative Art opens in 2026.
Sep 12 min read


Cate Blanchett Becomes UNIQLO’s Global Brand Ambassador: A Match of Timeless Style and Purpose
Cate Blanchett has been named UNIQLO’s Global Brand Ambassador, bringing timeless elegance and humanitarian values to the brand’s LifeWear philosophy.
Sep 12 min read


Japan’s Silent Vanishing Act: The Legal Industry of Disappearing
In Japan, disappearing without a trace isn’t just possible—it’s legal. Explore the mysterious world of johatsu and the shadowy yonige-ya businesses that help people vanish into silence.
Aug 312 min read


Balenciaga Hampton Sneakers: Distressed Luxury With an Attitude
Balenciaga’s new Hampton sneakers are raw, rebellious, and unapologetically distressed. Here’s why these $890 skate-inspired kicks are shaking up the fashion world.
Aug 312 min read


Kendrick Lamar’s Next Chapter: Project 3 Agency and the Power of Storytelling
Kendrick Lamar and Dave Free launch Project 3 Agency under pgLang, a global creative powerhouse focused on storytelling, brand authenticity, and cultural impact.
Aug 312 min read


Dyson’s Noise-Cancelling Bike Lane: Engineering Silence Into the City
Dyson’s experimental “Noise-Cancelling Headphone Alley” is more than a playful installation it’s an editorial glimpse into the future of urban life, where silence is engineered into the very fabric of our streets.
Aug 302 min read


Miutine Unleashed: Miu Miu’s First L’Oréal-Licensed Fragrance, Fronted by Emma Corrin
Miu Miu debuts Miutine, its first fragrance under L’Oréal, blending strawberry sweetness with rebellious elegance. Emma Corrin fronts the campaign, embodying the free-spirited essence of the scent.
Aug 302 min read


Warner Bros. Confirms The Lord of the Rings: The Hunt for Gollum — Precious News for Middle-earth Fans
Warner Bros. confirms The Lord of the Rings: The Hunt for Gollum, directed by Andy Serkis and produced by Peter Jackson’s team. Set for release on December 17, 2027, the film explores Gandalf and Aragorn’s quest to capture Gollum before Sauron does.
Aug 302 min read


Post Malone Steps Into Fashion: Debuts His Own Label Austin Post in Paris
Post Malone launches his first fashion label, Austin Post, with a debut runway show in Paris. Blending cowboy grit, streetwear swagger, and high-fashion flair, the rapper-turned-designer marks a bold new chapter in his career.
Aug 293 min read


Sephora Drops Huda Beauty After Pro-Palestine Controversy: What It Means for the Industry and Beyond
Sephora has officially dropped Huda Beauty from its fall campaign after founder Huda Kattan’s pro-Palestine comments sparked backlash. Here’s how the world is reacting, when products may be removed, and what this means for her business.
Aug 293 min read


Louis Vuitton Under Investigation: From Monograms to Money Laundering?
Louis Vuitton is under investigation in the Netherlands for allegedly ignoring €3M in suspicious cash purchases linked to money laundering. What does this mean for the luxury giant and the wider fashion industry?
Aug 293 min read


Malaysia Writes Its Own Future: Meet ILMU, the Homegrown AI That Speaks Our Language
Malaysia has launched its very own AI model, ILMU (Intelek Luhur Malaysia Untukmu), a 100% homegrown multimodal AI built by Malaysians for Malaysians. Here’s why it matters, how it works, and what it means for the nation’s tech future.
Aug 283 min read


KATSEYE x GAP: Pop, Denim, and a Whole Lot of Choreo
KATSEYE teams up with Gap for the “Better in Denim” campaign, blending Y2K nostalgia, global pop flair, and dance-driven fashion in a collab that proves denim never goes out of style.
Aug 282 min read
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