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THE UNCOMMON BREED


Cherry Bombs & Lipsticks: Louis Vuitton Pops Off in Seoul
Louis Vuitton’s Seoul pop-up at Dosan Park launches its first beauty line, wrapped in Takashi Murakami’s cherry-bomb art. Lipsticks, art, hype, this is where luxury meets spectacle.
Sep 112 min read


Jacquemus Turns the Office Into a Runway With Its “Back to Work” Campaign
Jacquemus redefines office chic with its poetic “Back to Work” campaign, transforming routine into runway with cinematic storytelling and understated elegance.
Sep 112 min read


Rosé Makes K-Pop & MTV VMA History With Song of the Year Win
BLACKPINK’s Rosé makes history at the MTV VMAs 2025, becoming the first K-pop artist to win Song of the Year with “APT.” Here’s why her victory is a cultural reset.
Sep 103 min read


Roblox Faces Global Scrutiny Over Child Safety and Regulations
Roblox is facing global lawsuits, bans, and investor backlash over child safety concerns. From U.S. lawsuits to international bans, here’s how the gaming giant is under pressure to protect kids and rebuild trust.
Sep 103 min read


Jenna Ortega Takes Center Stage as the New Face of Rouge Dior
Jenna Ortega has been named the global ambassador for Rouge Dior On Stage, Dior’s bold new lipstick collection. Discover why her fearless style, favorite shade, and cultural influence make this the perfect match.
Sep 103 min read


Café Curious: Seoul’s Robotic Brew Revolution That’s All Flavor, Zero Humdrum
Step into Seoul’s first fully AI-operated café in Gangnam—where robot baristas, 24/7 service, and flawless brews make every visit feel like sipping the future.
Sep 92 min read


Hadouken Hits Hollywood: Street Fighter Reboot Packs a Star-Powered Cast
Street Fighter goes cinematic with a new live-action reboot starring Andrew Koji, Jason Momoa, Noah Centineo, WWE champions Cody Rhodes & Roman Reigns, and 50 Cent. Coming October 16, 2026.
Sep 92 min read


McDonald’s x Kappa: Fast Food Meets Football Streetwear
McDonald’s and Kappa team up for an unexpected streetwear capsule, blending fast food culture with football fashion. From jerseys to uniforms, here’s why the FC McDonald’s collection is a cultural win.
Sep 92 min read


Plush & Lush: Jellycat’s Whimsical Café Pop-Up Takes Over Shanghai
Jellycat brings its whimsical Café pop-up to Shanghai with plush lattes, cupcake-holding bears, and five limited-edition exclusives. Here’s everything you need to know.
Sep 82 min read


Vinyl Meets Vibes: The Weeknd & Nespresso Brew Up a Coffee-Inspired Pop-Up in NYC
The Weeknd and Nespresso team up for the Samra Origins Vinyl Café in NYC a limited-time pop-up blending coffee, vinyl, and Ethiopian heritage into one unforgettable experience.
Sep 82 min read


Dyson Just Dropped a Hair Oil—And It’s Already the Beauty Trend of 2025
Source: Dyson When Dyson enters a new lane, the world listens. From vacuuming your floors to smoothing your strands, the brand has built...
Sep 82 min read


Ferrari Land: Spain’s Answer to Disneyland
Ferrari Land in Spain transforms the thrill of speed into a theme park experience. From record-breaking rides to Italian-inspired design, it’s often called the “Disneyland of supercars.”
Sep 72 min read


Egypt’s $1 Billion Time Capsule: The Grand Egyptian Museum Opens Its Doors
Egypt unveils the $1 billion Grand Egyptian Museum near the Pyramids of Giza, housing over 100,000 artifacts, including King Tutankhamun’s full treasure collection in the world’s largest archaeological museum.
Sep 72 min read


Red-Carpet Ready: Ritz-Carlton LA Rolls Out a Beauty Fridge
The Ritz-Carlton, Los Angeles is redefining luxury with an in-room beauty fridge stocked with serums, masks, and LED tech because in LA, the glow never checks out.
Sep 72 min read


Audi Revives the TT Spirit with the Concept C: A Bold New Era of Design
Audi revives the iconic TT spirit with the all-electric Concept C, a radical new design philosophy blending Bauhaus minimalism, racing heritage, and future-focused innovation.
Sep 62 min read


Nike × LEGO Build a Playroom at Fanatics Fest NYC
Nike and LEGO joined forces at Fanatics Fest NYC 2025 with Hotel Creative to launch the Nike × LEGO Playroom, a three-day immersive space blending sneakers, bricks, and play. Discover how this bold collaboration pushed innovation, sparked creativity, and won over fans.
Sep 62 min read


That’s No Moon: LEGO Unveils Its Biggest Death Star Wars Set Ever
The biggest LEGO Star Wars set ever, the 9,023-piece UCS Death Star, lands this October with 38 minifigures, iconic scenes, and a $999.99 price tag.
Sep 63 min read


Gelato, But Make It Fashion: Louis Vuitton Scoops Up Italy
Louis Vuitton trades handbags for hand-scoops with a chic gelato pop-up in Forte dei Marmi, Italy, serving couture cones, exclusive flavors, and Instagram-ready summer luxury.
Sep 43 min read


PS6: Dropping as Early as 2027? The Console Wars Just Got Spicy
Rumors suggest Sony’s PlayStation 6 might launch by late 2027, though legal filings point to 2028. Here’s everything we know leaks, timelines, and what the PS6 could mean for the future of gaming.
Sep 42 min read


Meet Kion: The World’s First AI Idol Redefining Pop Stardom
Highsfield, the world’s first AI record label, introduces Kion, the groundbreaking AI idol set to revolutionize music, fandom, and the very definition of artistry.
Sep 42 min read
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