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THE UNCOMMON BREED


Dior’s First-Ever Luxury Train: A Moving Ode to Couture and Calm
Dior unveils its first luxury train experience aboard Belmond’s Royal Scotsman, a couture-inspired journey of wellness, refinement, and slow travel through the Scottish Highlands.
Sep 203 min read


SKKN by Kim: The Luxury Beauty Brand That Couldn’t Outlast the Hype
Kim Kardashian’s SKKN by Kim shut down after just three years. Here’s why the luxury beauty brand struggled, and what its closure reveals about today’s celebrity beauty market.
Sep 203 min read


Win Tickets to Beting Beras Basah – A Royal Tale Live on Stage in Ipoh
Win 5 tickets to Beting Beras Basah at Auditorium JKKN Ipoh on 28 September. Enter our giveaway from 19–26 Sept and experience Perak’s legendary royal tale live on stage.
Sep 201 min read


Heinz Turns French Fry Boxes Into an Ad and It’s Brilliant
Heinz’s new “Looks Familiar” campaign cleverly turns French fry boxes into an ad for its iconic ketchup, proving the best marketing ideas are often hiding in plain sight.
Sep 202 min read


iOS 26: Apple’s Boldest Redesign in a Decade
Apple’s iOS 26 update introduces a bold new “Liquid Glass” design, AI-powered Apple Intelligence, and fresh apps like Games Hub. Here’s everything you need to know about compatibility, performance, and whether it’s worth updating.
Sep 203 min read


Porsche-Inspired Dune Buggies: When Adventure Meets Elegance
Porsche-inspired dune buggies blend off-road freedom with Stuttgart sophistication. Here’s why these bespoke adventure machines are turning heads, and redefining luxury fun.
Sep 192 min read


Vagabond: Southeast Asian Flavours with a Bold Twist
A Southeast Asian Fusion restaurant that is rooted in tradition and innovation, as it reimagines familiar dishes with bold creativity, heartfelt hospitality and a passion for making every visit feel like coming home.
Sep 194 min read


iPhone 17 Launch: Apple Doubles Down on Displays, Cameras, and a Surprise “Air” Model
Apple launches the iPhone 17 lineup with ProMotion displays, triple 48MP cameras, A19 chip, and a new iPhone Air. Here’s everything you need to know before upgrading.
Sep 193 min read


Coachella 2026: A Lineup That Redefines the Festival Stage
Coachella 2026 is set to make history with Sabrina Carpenter, Justin Bieber, and Karol G headlining, plus icons, legends, and rising stars. Here’s how this year stacks up against Coachella 2025, and why it matters.
Sep 193 min read


Labubu Creator Kasing Lung Joins Forces with Moynat for a Contemporary Luxury Collection
Labubu turns luxury discover how Kasing Lung’s whimsical monsters meet French maison Moynat in a contemporary capsule that fuses storytelling with craftsmanship.
Sep 192 min read


When Beauty Rings the Bell: e.l.f. Welcomes Hailey Bieber’s Rhode to the NYSE
e.l.f. Beauty officially welcomes Hailey Bieber’s Rhode to the New York Stock Exchange after a $1B acquisition. Here’s why this moment is redefining beauty, culture, and business.
Sep 182 min read


Shan-Shui & Spirit: Inside The Chuan Malt Whisky Distillery
China’s Chuan Malt Whisky Distillery isn’t just a place to make whisky—it’s a cultural landmark. Nestled at the foothills of Mount Emei in Sichuan, it blends shan-shui philosophy, world-class design by Neri&Hu, and sustainable craftsmanship. Here’s why it’s the distillery everyone needs to talk about.
Sep 183 min read


Japanese Mums x C.P. Company: The Sashiko Gals Stitch Tradition Into Streetwear
Japanese mums from Ōtsuchi, known as the Sashiko Gals, team up with C.P. Company in a powerful collaboration blending heritage stitching with modern streetwear. Discover why this unlikely partnership is the fashion story you need to know.
Sep 182 min read


Nike Hands the Brush to Georgina Treviño
Nike’s collaboration with Georgina Treviño, the young Mexican-American artist and jeweler redefining borderland creativity, shows why the Swoosh is putting art, culture, and identity at the center of its future.
Sep 182 min read


Bentley’s Creative Shake-Up: Why Everyone Should Be Talking About It
Bentley just appointed Mai Ikuzawa and Greg Williams as its first external creative directors in over a century. Here’s why this bold move is rewriting the rules of luxury branding and why it matters far beyond the car world.
Sep 172 min read


Rosalía Becomes the New Face of Calvin Klein: A Match Written in Iconic Underwear Elastic
Rosalía steps into the spotlight as Calvin Klein’s newest ambassador, fusing bold sensuality and cultural power in a surreal underwear campaign. Discover why this partnership is the fashion moment of the season.
Sep 172 min read


Doja Cat Takes a Bite Out of Beauty: Inside MAC’s Edible Lipstick Campaign
Doja Cat bites into an edible MAC lipstick at the VMAs, crafted by chocolatier Amaury Guichon. Inside the beauty, marketing, and cultural spectacle that crowned her as MAC’s new Global Ambassador.
Sep 173 min read


Maison Mystique: Where Fantasy Finds Shelter Near Bangkok
Discover Maison Mystique, a newly opened boutique hotel near Bangkok in Khao Yai that blends fantasy, design, and nature. Soft-opening offers now available.
Sep 132 min read


Four Rings & Three Stripes: adidas and Audi Shift Gears in Game-Changing F1 Partnership
adidas signs a multi-year deal with Audi F1, launching in 2026 with race gear and global fanwear. Discover how the Four Rings and Three Stripes are set to reshape Formula 1 culture.
Sep 132 min read


Nike’s “Why Do It?” Campaign: The Bold Comeback of Just Do It
Nike flips its legendary Just Do It into the provocative “Why Do It?” campaign — challenging Gen Z to question hustle culture, embrace purpose, and redefine motivation in 2025.
Sep 133 min read
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