Labubu Creator Kasing Lung Joins Forces with Moynat for a Contemporary Luxury Collection

Source: Moynat

When whimsical imagination collides with French luxury, you get a collection that blurs the line between art, fashion, and storytelling. Hong Kong-born artist Kasing Lung, best known as the creator of The Monsters series and cult character Labubu, has partnered with Moynat, one of France’s oldest luxury maisons, for a capsule that feels both contemporary and collectible.

Kasing Lung

Kasing Lung introduced The Monsters in 2015, a universe rooted in folklore, childhood nostalgia, and quirky charm. At its centre is Labubu, a long-eared, mischievous figure whose elf-like grin has leapt from storybooks into blind box figurines, art exhibitions, and now—luxury handbags.

Labubu isn’t just cute. It’s symbolic of identity, playfulness, and a cult following that spans Asia to the West. For collectors, it’s a cultural marker. For Moynat, it’s an opportunity to inject narrative and artistry into their leatherwork legacy.

Moynat: 176 Years of Parisian Craftsmanship

Founded in 1849, Moynat has long been revered for its trunks and bespoke leather goods. Their signature M Canvas and artisanal detailing are designed to withstand generations. In choosing to collaborate with Kasing Lung, Moynat demonstrates a rare willingness to reimagine heritage through contemporary storytelling.

Inside the Moynat × Kasing Lung Collection

The capsule is a playful yet precise blend of Moynat luxury and Lung’s universe:

• Handbags & Totes: PM, MM, and GM totes, along with hobo bags, showcase all-over Labubu and Zimomo prints.

• Mini 48h & Mignon Bags: Collector’s favourites, crafted with Moynat’s signature detail and Lung’s art.

• Small Leather Goods: Cardholders, passport covers, and key charms, bringing monsters into everyday essentials.

Every piece acts like a wearable canvas, fusing collectible culture with couture craftsmanship.

The debut kicks off on 11 October 2025 in Shanghai, with an immersive showcase. From there, the collection will travel to Paris (in tandem with Art Basel), Taipei, Hong Kong, and other global Moynat boutiques. Each stop is expected to host experiential installations that highlight both Lung’s art and Moynat’s craftsmanship.

For art and pop culture, this is a milestone: a toy-world icon breaking into luxury territory. For Moynat, it’s a statement about relevance, positioning itself at the intersection of heritage and modern cultural resonance.

For collectors, it’s an unmissable opportunity. Limited runs mean these pieces aren’t just accessories, they’re potential future art investments, bridging fandom and fashion.

The Moynat × Kasing Lung capsule proves that character IP isn’t just for toys or animation. In an age where Gen Z and millennial consumers crave narratives and identity, collaborations like this show that luxury can be playful without losing prestige.

Labubu is turning ten, and what better way to celebrate than by stepping into the world of Parisian luxury? This collection is more than a crossover, it’s a conversation between East and West, tradition and fantasy, heritage and whimsy.

Labubu isn’t just here to stay, it’s here to play on the world’s biggest luxury stage.

The Uncommon Breed

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