Balenciaga Discovery Box Review: Cigarette-Style Fragrance Sampler & 2025 Launch

Source: Balenciaga

Balenciaga Fragrances 2025: Heritage Reborn

Balenciaga is back in the perfume game. On 10 September 2025, the French luxury house unveiled a new 10-piece fragrance collection, marking its first major perfume launch in years. The line honours heritage with a revival of Le Dix, Balenciaga’s first scent from 1947, while also introducing bold new creations.

This relaunch isn’t just about perfume—it’s about storytelling, heritage, and pushing design boundaries in a way only Balenciaga can.

Source: Balenciaga

Balenciaga Discovery Box: Cigarette-Style Perfume Sampler

The highlight of the launch is the Balenciaga Discovery Box, a perfume sampler styled like a cigarette case. Inside are 10 × 2 mL vials, each filled with a different scent from the new collection.

• Price (US): US$85

• Malaysian Price Estimate: Around RM400–RM450, based on current exchange rates (plus local luxury taxes and import duties).

• Design: Slim, rectangular, portable, and ironic. Once a symbol of taboo glamour, cigarettes are reimagined as fragrance vials—a provocative Balenciaga twist.

Source: Balenciaga

Balenciaga Perfume Prices and Availability in Malaysia

Beyond the sampler, Balenciaga’s perfumes come in multiple formats:

• Full-Size Bottles (100 mL): Around US$320 / RM1,500–RM1,700 depending on local tax and markup

• Travel Sizes: 15 mL minis for portability

• Refill Options: Refillable bottles as part of Balenciaga’s sustainability approach

Where to buy in Malaysia:

• The collection is gradually rolling out to Balenciaga boutiques in Kuala Lumpur

• Available online at Balenciaga Malaysia

• Wider Asia release expected late 2025, with stock limited at launch

Balenciaga Le Dix and Other Highlight Scents

The collection offers range and personality. Standouts include:

• Le Dix (2025): Iris, aldehydes, powder, incense—Balenciaga’s 1947 original revived

• 100%: Maximalist rose floral; unapologetic and bold

• No Comment: Woody-green with Spanish cypress; quiet confidence

• Extra: Black pepper spice; daring and rebellious

• Getaria & Incense Perfumum: Resinous, smoky scents for lovers of niche perfumery

Each scent captures a facet of Balenciaga’s DNA: edgy, heritage-rooted, and unafraid to polarize.

Balenciaga Perfume Design and Storytelling

Balenciaga never separates fashion from narrative. The perfumes come in bottles inspired by the 1947 Le Dix flacon—rectangular shapes, globe stoppers, aged labels, and hand-tied ribbons.

The Discovery Box doubles down on irony. By packaging perfumes in a cigarette-style case, Balenciaga reframes an object of the past as a luxury collectible. It’s both provocative and playful—exactly the type of statement that sparks conversation on Instagram, TikTok, and Threads.

Balenciaga Perfume Pros, Cons and Best Buyers

Pros:

• Access to the entire collection at one price point

• Edgy, collectible design perfect for gifting

• Portable and travel-friendly

• Heritage storytelling blended with modern flair

Cons:

• Pricing premium in Malaysia due to taxes/import

• Limited stock at launch

• 2 mL vials may not capture full wear in Malaysia’s humid climate

Best for: Fragrance collectors, luxury enthusiasts, and anyone who values packaging and story as much as the scent itself.

Balenciaga Discovery Box Malaysia: Final Verdict

The Balenciaga Discovery Box is more than a sampler—it’s a cultural statement. Reviving Le Dix, introducing nine new perfumes, and packaging them in a cigarette-style case shows Balenciaga’s talent for making even samples couture.

In Malaysia, the Discovery Box is expected to retail around RM400–RM450, with full bottles upwards of RM1,500. Availability will be limited at first, so early adopters will own not just a perfume set but a conversation piece.

Check Balenciaga Malaysia’s site or Kuala Lumpur boutiques for release updates and secure your Discovery Box before it sells out.

The Uncommon Breed

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