When Streetwear Meets Toy Mania: Uniqlo x Labubu Collaboration
- Jomanda Heng
- 6 days ago
- 2 min read
In the world of fashion, some collaborations feel inevitable. Uniqlo’s latest UT capsule with Labubu, the mischievous star of Kasing Lung’s cult-favorite The Monsters series, is exactly that. Known for its cheeky grin and folklore-inspired charm, Labubu has leapt from blind boxes into global pop culture, and now it’s making a home on Uniqlo’s iconic T-shirts and sweatshirts.
Source: Uniqlo
The Monsters Assemble
The collection doesn’t just spotlight Labubu—it brings the entire gang. Fans will recognize Zimomo, Tycoco, Mokoko, Spooky, and Pato, each given their own playful graphic interpretations. From clean minimalist prints with “The Monsterland” scrawled across the chest, to bold “We Are The Monsters” slogans, the aesthetic is a mash-up of streetwear minimalism and toy-store chaos.
With palettes in white, grey, black, and pastel pink, the collection caters to both subtle stylists and fans who want to wear their fandom loud.
The Drop: Dates, Prices & Global Frenzy
Launch Window: Mid-August in Asia and Japan, with a global rollout shortly after.
What’s Dropping: Adult and kids’ T-shirts and sweatshirts—yes, you can finally match your mini-me.
Price Point: Around ¥1,500 (≈USD $10) for tees; S$19.90 and up for sweatshirts, depending on region.
With K-pop idols flaunting Labubu charms and collectors dropping six figures on giant figurines, expect queues, resellers, and serious FOMO. The affordable price point makes this one of the most accessible ways to bring Labubu into your collection without needing a bank loan.
The Labubu Craze: From Blind Boxes to Big Auctions
What started as a niche designer toy has become a full-blown cultural phenomenon. Labubu’s mischievous face has popped up in K-pop culture, gracing keychains and accessories seen on the likes of Blackpink’s Lisa. Auction houses have taken note, with oversized Labubu dolls selling for more than $150,000 USD.
But with popularity comes problems: counterfeit “Lafufus” have started flooding markets, forcing Pop Mart to clamp down. This makes official collabs like Uniqlo’s even more special—they’re authentic, wearable, and affordable.
Uniqlo x Labubu isn’t just merch—it’s wearable storytelling. It lets fans parade their fandom with comfort and style, and it bridges the gap between high-priced collectibles and everyday fashion.
For Uniqlo, it’s another win in bringing pop culture into LifeWear. For fans, it’s a chance to snag a piece of the phenomenon without breaking the bank. And for everyone else? It’s proof that even the quirkiest monsters can find a home in fashion.
The Uncommon Breed