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Nike and LEGO joined forces at Fanatics Fest NYC 2025 with Hotel Creative to launch the Nike × LEGO Playroom, a three-day immersive space blending sneakers, bricks, and play. Discover how this bold collaboration pushed innovation, sparked creativity, and won over fans.

Nike is taking Edison Chen and his Juice Los Angeles venture to court over $126,615.68 in unpaid goods and services, despite viral headlines mistakenly claiming $126 million. Here’s the inside story of the decimal point drama that shook sneaker culture.

Sneaker blind boxes are the latest craze mixing fashion with mystery. Discover which brands are doing it, why people love it, and what exclusive collabs to watch out for in this booming trend.

The Undefeated × Air Jordan 4 makes its long-awaited comeback in 2025, nearly two decades after its legendary debut. From exclusive marketing strategies to bomber jacket-inspired design, here’s why this sneaker is already one of the year’s biggest drops.

Back from the vault: the Air Jordan 4 "Toro Bravo" returns in 2025. We break down its legacy, why the red-hot colorway matters, and why Air Jordans remain the king of sneakers.