When Clouds Go Couture: LOEWE × On Running’s Cloudsolo Turns Performance into Luxury
- Jomanda Heng
- Oct 23
- 3 min read
When Spanish luxury meets Swiss precision, something special happens. The long-running partnership between LOEWE and On Running has officially entered a new chapter, one that transcends mere co-branding and into a true creative fusion.
The October 2025 collection represents the pair’s most ambitious effort yet, showcasing their first fully co-designed sneaker, the Cloudsolo, alongside a capsule of performance apparel that bridges couture craftsmanship with everyday versatility.
It’s not just a drop, it’s a design dialogue between two worlds that once stood apart: high fashion and high performance.
The Cloudsolo Sneaker
At the centre of the release stands the Cloudsolo, a sleek evolution of On’s famed running silhouette infused with LOEWE’s artistic DNA.
Key Highlights:
Built on On’s CloudTec® cushioning system, re-engineered with a single sculptural “cloud” heel element.
Features Helion™ superfoam and a flexible Speedboard™ midsole for unmatched energy return.
The upper combines translucent technical mesh with LOEWE’s signature toggle lace system, a nod to its luxury craftsmanship.
Available in turquoise, sand, toffee, and burnt orange, colours inspired by nature and movement.
The result is a sneaker that’s as functional as it is fashion-forward: engineered for running, styled for the runway.
Performance Apparel Meets LOEWE Craftsmanship
The October 2025 capsule extends well beyond footwear. LOEWE and On designed a full lineup of technical outerwear, base layers, and cargo trousers, all crafted with the dual purpose of comfort and luxury.
Think flocked anoraks that feel as plush as suede yet resist the rain, lightweight trousers built for movement, and seamless tees that blur the line between gym wear and streetwear.
Every piece reflects the shared philosophy behind the collaboration: elegance in motion. Each garment is made to move with the rhythms of the city, whether you’re sprinting for a train or strolling through the park after dark.
Design & Technical Innovation in the LOEWE x On Running Collaboration
LOEWE’s creative director, Jonathan Anderson, describes the partnership as “a study in tactility and rhythm.” That ethos is evident in every stitch and sole.
Technical elements include:
On’s CloudTec® and Speedboard™ technology for elite cushioning and propulsion.
Recycled mesh yarns and engineered weaves for sustainable performance.
LOEWE’s signature pebble toggles and premium finishing, transforming sport utility into art.
This is not just sportswear — it’s design built to perform, look refined, and feel human.
Release Info: Where to Buy the LOEWE x On Running Cloudsolo Collection
Limited quantities will be available in LOEWE boutiques and selected premium retailers across Asia, making this one of the season’s most coveted cross-category collaborations.
The LOEWE × On collaboration represents a new stage in the ongoing luxury-meets-performance movement.
For On Running, it’s a foray into the fashion sphere, an evolution that elevates its technical prowess to a design statement. For LOEWE, it’s an opportunity to redefine couture in motion.
Together, they’ve proven that comfort and style no longer have to live in separate worlds. In an era where form and function are inseparable, Cloudsolo is more than a sneaker - it’s a manifesto.
Styling the LOEWE x On Collection in Malaysia and Beyond
In Malaysia’s fast-paced, humid urban life, the Cloudsolo makes sense, sleek, breathable, and built for versatility.
Style it with:
Relaxed linen trousers or structured shorts for a luxe-casual fit.
The LOEWE x On windbreaker is an elevated streetwear statement.
Neutral colourways for minimalist wardrobes or bold hues for maximalist street style.
It’s fashion that moves with you, literally.
The LOEWE x On Running Cloudsolo Collection isn’t just a new release, it’s the future of how we wear motion.
A sneaker that feels like walking on clouds, built with the heart of couture and the soul of performance engineering. For those who see movement as an art form, Cloudsolo is where that art comes to life.
The Uncommon Breed
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