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Undefeated × Air Jordan 4: The Grail Returns in 2025

Jomanda Heng
Aug 3
3 min read

The original Undefeated × Air Jordan 4 dropped in 2005, marking Jordan Brand’s first-ever boutique collaboration. At the time, only 72 pairs were produced, distributed primarily to Undefeated insiders and through an ultra-limited raffle. This scarcity instantly elevated it to grail status, with resale values soaring past US $20,000–50,000 on the aftermarket.

Now, in 2025, Undefeated and Jordan Brand are bringing back the iconic design for its 20th anniversary—a nod not only to sneaker history but also to Jordan Brand’s 40th milestone year.

Jordan Brand and Undefeated leaned heavily into nostalgia and storytelling for this revival:

Exclusive Drops & Raffles: The sneakers launched first on Undefeated.com (August 2, 2025) and will see a global release via Nike SNKRS and select retailers on August 28, 2025.
Friends & Family Exclusives: Pairs featuring Jumpman branding were reserved for insiders, while the public edition carries the iconic Nike Air heel tab.
Editorial Storytelling: Campaign teasers highlighted the bomber‑jacket inspiration, with interviews from Undefeated co-founder Eddie Cruz and legendary designer Tinker Hatfield.

This mix of exclusivity and global reach ensures both OG collectors and new fans get their shot.

Deep Green Premium Nubuck upper with matte black overlays.
Clementine Orange Tongue & Lining, nodding to classic MA‑1 flight jackets.
Velcro Tongue Patch, designed like a bomber patch, allowing customization.
20th Anniversary Box Packaging, blending retro Jordan aesthetics with Undefeated’s military-inspired branding.

The Deep Green colorway makes this Jordan 4 one of the most versatile sneakers for streetwear fits in 2025. Styled best with cargo pants, oversized hoodies, and bomber jackets, the sneaker channels both military and urban aesthetics. Editorial shoots have paired the shoe with layered streetwear looks, tapping into today’s trends of utility wear and retro-inspired sportswear.

Celebrities and athletes have already been spotted rocking the kicks, fueling hype through social media and sneaker blogs. Expect the Undefeated 4s to dominate both street-style photography and editorial spreads this season.

The original 2005 pair wasn’t just a sneaker—it was a cultural moment. By being Jordan Brand’s first boutique collaboration, it paved the way for landmark partnerships with Union LA, Concepts, and A Ma Maniére. The 2025 reissue brings that heritage full circle, ensuring new generations experience a piece of sneaker history.

The return of the Undefeated 4 signals a shift in the sneaker industry:

Revival of Ultra-Rare Grails: More brands may re-release once “unattainable” sneakers, blurring the lines between grail exclusivity and mainstream access.
Elevating Storytelling in Sneaker Marketing: The bomber jacket inspiration proves that a sneaker isn’t just footwear—it’s a narrative. Future collabs will likely lean even more on cultural storytelling to elevate drops.
Bridging Generations: This release introduces new collectors to one of the most coveted Jordans ever, while giving longtime fans the chance to own a piece they once thought was impossible to attain.

The 2025 release has already sparked intense resale buzz. Early pairs from raffles are reportedly fetching between US $1,200 and $1,800, well above the projected retail of $250–$275. Industry analysts suggest prices could climb to $2,500–$3,000 post-release, especially for deadstock pairs.

Compared to the original 2005 release, the high-end market is still dominated by pairs valued between US $20,000 and $50,000, depending on condition and provenance. While the 2025 retro won’t hit those legendary numbers, its wider availability ensures it remains a top-tier resale item in 2025.

Collectors note that the Friends & Family “Jumpman heel” edition could reach grail-tier resale levels, as its scarcity mirrors the mystique of the original drop.

The Undefeated × Air Jordan 4 (2025) isn’t just a sneaker drop—it’s a cultural event. Balancing exclusivity, heritage, and modern accessibility, it stands as one of the most important releases of the decade. Whether styled for the streets or displayed as a collector’s piece, this Jordan 4 is already a certified legend.