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THE UNCOMMON BREED


Nike Turns Winter Folklore into Footwear with the Dunk Low “Abominable Snowman”
Nike blends mythical charm and cozy textures with the upcoming Dunk Low “Abominable Snowman,” set to release Holiday 2025 in pre-school sizing, complete with a plush yeti keychain and frosted details.
Aug 162 min read


From Swoosh to Showdown: Nike Takes Edison Chen to Court
Nike is taking Edison Chen and his Juice Los Angeles venture to court over $126,615.68 in unpaid goods and services, despite viral headlines mistakenly claiming $126 million. Here’s the inside story of the decimal point drama that shook sneaker culture.
Aug 143 min read


Undefeated × Air Jordan 4: The Grail Returns in 2025
The Undefeated × Air Jordan 4 makes its long-awaited comeback in 2025, nearly two decades after its legendary debut. From exclusive marketing strategies to bomber jacket-inspired design, here’s why this sneaker is already one of the year’s biggest drops.
Aug 33 min read
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