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PUMA x Squishmallows 2.0: The Softest Sneaker Drop of 2025 Is Finally Here

Puma x Squishmallow
Source: Puma

Squishmallows aren't just for cuddling anymore—now, you can wear your favourite plush personalities on your feet. PUMA and Squishmallows have teamed up once again to launch a second wave of adorable, collectable sneakers and apparel, proving that comfort, colour, and character can coexist in streetwear.


After the success of their Spring 2024 drop featuring Cam the Cat, Winston the Owl, and Lola the Unicorn, PUMA has levelled up with seven new characters for their Summer 2025 lineup—each embedded into reimagined sneaker silhouettes and cozy apparel.


Source: Puma


Meet the PUMA x Squishmallows Stars

This drop is bursting with personality, featuring:

  • Cam the Cat in the Easy Rider with camo spots and charm detail

  • Maui the Pineapple in the Palermo with tropical yellow and leafy green overlays

  • Graciela the Cactus with desert-inspired accents

  • Carina the Cow, Moxie the Bigfoot, Junie the Banana, and Malcolm the Mushroom each get their custom kicks with plush textures, embroidery, and character lace charms


All sneakers boast unique colour palettes, custom tongue tags, and details that reflect each Squishmallow’s iconic traits.


Not Just Shoes—It’s a Whole Vibe

Alongside the sneakers, the collection features:

  • Graphic tees, hoodies, and shorts for adults and kids

  • Playful all-over prints and embroidered Squishmallow characters

  • Sizes range from toddler to adult, making it a perfect drop for family matching or collectors


With retail prices ranging from $28 to $85, the PUMA x Squishmallows line is as accessible as it is adorable.


Why It Works

  • Nostalgia sells: Squishmallows have become a global comfort icon, and pairing that emotional connection with streetwear is a win for both brands.

  • Maximalism comeback: After years of minimalism, fashion is leaning into personality, colour, and fun again. This drop delivers all three in one squishy package.

  • Collector crossover: For sneakerheads and plushie lovers alike, this is more than just merch—it’s a wearable collectable.


🛍 Where and When to Buy

The collection dropped on July 14, 2025, and is now available:

  • Online at PUMA.com

  • In select PUMA flagship stores

  • Through major retail partners like Foot Locker and Kids Foot Locker


Based on the first collection’s performance, expect these to sell out fast, especially character-specific sizes and limited colourways.


From cuddly cow print sneakers to tees that showcase your Squishmallow squad, this PUMA x Squishmallows drop is the feel-good fashion moment of the season. It merges childhood joy with street-ready style—because who says grown-ups can’t have a little plush fun too?


References:


The Uncommon Breed


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