Post Malone Steps Into Fashion: Debuts His Own Label Austin Post in Paris

In a move as surprising as it is electrifying, Post Malone is swapping microphones for mood boards. The multi-platinum rapper and cultural chameleon is set to debut his very own menswear label, Austin Post, during Paris Fashion Week on September 1, 2025. And this isn’t just another celebrity capsule — it’s a full-on runway takeover scheduled to unfold at sunset in the fashion capital of the world.

The name of the label, taken from his birth name Austin Richard Post, signals a personal and creative reinvention. It’s the first time Post is stepping into fashion on his own terms, not through a collaboration, but as creative director of his own house.

Cowboy Meets Couture

So, what can fans expect from Austin Post? If his eclectic personal style is any hint, the runway will be a mash-up of aesthetics as genre-bending as his music. Think embroidered blazers side by side with rugged camo. Oversized hoodies rubbing shoulders with rhinestone boots. Brightly tailored suits layered over vintage Americana silhouettes.

Post Malone’s fashion sense has always lived in contradictions — part cowboy, part rockstar, part streetwear savant. Austin Post looks set to bottle that same energy into wearable collections, stitching together grit and glamour in a way that only he can pull off.

Paris Was the Obvious Stage

Launching in Paris is no coincidence. The city has long been a proving ground for the world’s most ambitious designers, and by staging his debut here, Post Malone isn’t just dipping his toes into fashion — he’s making a statement.

The show lands just days before his scheduled performance at Paris La Défense Arena on September 3, neatly blending his two worlds: music and fashion. And staging the runway at sunset? That’s pure Post — a man who thrives on theatrical, larger-than-life moments.

From Collabs to Creation

This isn’t Post’s first brush with fashion. He’s already lent his name (and swagger) to successful collaborations with Crocs, Ugg, Stanley, and most recently, SKIMS, where he fronted a men’s campaign in Realtree camo. Kim Kardashian herself praised the partnership as “a perfect fit,” pointing to his effortless ability to embody a laid-back, rugged vibe.

But while collabs showcased Post as a muse, Austin Post positions him as a designer and decision-maker. As Surface Magazine put it, this is his “move into menswear” — a step away from being the face of someone else’s brand and into building his own creative empire.

Austin Post: A Power Play

Launching Austin Post isn’t about slapping his name on merch; it’s about credibility. In the music world, Post Malone has already earned his stripes — multiple Grammys, billions of streams, and a devoted fanbase. Now, fashion offers him a new canvas.

Celebrity fashion labels often teeter between fleeting hype and lasting legacy. The difference lies in authenticity. And Post Malone — with his unapologetic sense of self and refusal to conform — has the kind of unpredictable edge that could turn Austin Post into something far more enduring than a vanity project.

Whether Austin Post will become the next cult streetwear brand or a luxury house in the making remains to be seen. But one thing’s clear: Malone isn’t playing small. His debut is aptly named “Season One” — a declaration that this is just the beginning.

As the sun sets in Paris and the runway lights rise, the world will witness a new chapter in the evolution of Post Malone. No longer just the chart-topping musician, he’s now the cowboy in couture — and fashion’s newest wildcard.