Al Pacino and Robert De Niro Front Moncler’s FW25 “Warmer Together” Campaign

Source: Moncler

Luxury outerwear brand Moncler takes a soulful turn this Fall/Winter 2025 with Warmer Together, a campaign starring two of Hollywood’s greatest icons, Al Pacino and Robert De Niro. Rather than relying on trends or spectacle, the Italian-French label focuses on human connection, portraying warmth not just as insulation but as emotion.

Photographed by Platon in New York, the campaign unfolds like a cinematic dialogue between two lifelong friends, an homage to authenticity, trust, and shared history.

Why Al Pacino and Robert De Niro Represent Moncler’s Legacy

Both Al Pacino and Robert De Niro have defined generations of cinema, from The Godfather Part II to Heat and The Irishman. Their onscreen rivalry and real-life friendship mirror Moncler’s duality: strength with softness, luxury with substance.

By casting these cinematic giants, Moncler not only underscores its connection to timeless artistry but also aligns with values that transcend age or fashion: authenticity, loyalty, and respect.

CEO Remo Ruffini notes.

Black-and-White Photography and Visual Storytelling

Moncler’s FW25 imagery, shot entirely in black and white, strips away distraction to spotlight emotion. The minimalist aesthetic enhances the texture of the garments, from glossy nylon puffers to matte quilted finishes, while highlighting every expressive nuance of the two actors.

Photographer Platon’s approach captures an unexpected intimacy: When asked to embrace, Pacino and De Niro playfully tickled each other under the arms, bursting into laughter mid-shoot. This unscripted moment became the campaign’s emotional centrepiece.

The choice to shoot monochrome was intentional, it evokes old Hollywood while staying modern, mirroring Moncler’s balance of heritage and reinvention.

Moncler FW25 Pieces: Maya 70 and Bretagne Jackets

Beyond the emotion lies Moncler’s craftsmanship. The campaign highlights two key outerwear icons:

• Maya 70 Jacket – A reimagining of Moncler’s heritage piece, introduced to celebrate the brand’s 70-year milestone. Its high-shine finish and sculpted form nod to Alpine origins while embracing modern urban wear.

• Bretagne Parka – A new hooded silhouette for FW25, blending lightness, mobility, and weather protection — perfect for the city or the slopes.

These designs embody what Moncler calls “emotional armour”, clothing that keeps you physically warm and emotionally grounded.

The Message Behind Moncler’s “Warmer Together” Campaign

At its core, Warmer Together is more than a tagline. Moncler’s philosophy reflects that warmth comes not from fabric but from fellowship.

The campaign’s accompanying short films explore five emotional pillars: Friendship, Respect, Connection, Trust, and Warmth, each narrated by subtle interactions between the two actors.

This storytelling approach positions Moncler not just as a fashion brand, but as a cultural narrator of human relationships in a world that often feels cold and distant.

From Cinema to Style: How Moncler Bridges Generations

Casting De Niro and Pacino is a stroke of cross-generational genius. Their friendship has spanned over five decades, a rarity in Hollywood, and their faces evoke nostalgia while remaining timeless.

Moncler taps into that universal resonance, appealing to older fans of cinema and younger audiences who crave substance over spectacle. The campaign transcends fashion demographics and becomes a cultural conversation about loyalty, endurance, and shared warmth.

Fashion With Feeling: The Power of Emotional Branding

Moncler’s Warmer Together succeeds because it feels real. In an age of influencer saturation and algorithmic campaigns, authenticity stands out. There’s no filter, no performance, just two friends sharing a laugh in winter coats.

It’s not about selling jackets; it’s about selling connection.

The campaign proves that luxury doesn’t have to be distant, it can be human, heartfelt, and alive.

By choosing Al Pacino and Robert De Niro, Moncler anchors its FW25 vision in timeless storytelling. The Warmer Together campaign is not merely a collaboration; it’s a statement on what fashion should feel like, emotionally resonant, beautifully shot, and rooted in meaning.

As winter approaches, Moncler reminds us that warmth is not just worn. It’s shared.

The Uncommon Breed

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