Toyota Century: The Luxury Flagship That’s About to Rewrite the Playbook

Toyota is pulling off something no one quite expected, taking its most prestigious, old-money-energy nameplate and giving it a modern, global debut. The Toyota Century is finally stepping out of Japan’s shadows, and trust us… this one’s not your regular Toyota uncle car. It’s luxury with a quiet flex.

A New Chapter: Toyota Century Launching Soon

The buzz is real. Toyota is officially rolling out the new Century to global markets starting late 2025, with Japan getting first dibs as always, because respect your OG fans. From there, the Century will slowly make its way to international markets in phases, with Asia expected to receive allocations next before it touches down in Europe.

While exact dates vary by region, the hype cycle has already begun, and Toyota isn’t shy about positioning Century as its elite flagship to rival the big boys: think Maybach, Rolls-Royce Cullinan, and Bentley Bentayga.

Luxury Power Move: Toyota Century Price Point

Let’s address the elephant in the garage, the price. The new Toyota Century is expected to start at USD $170,000–$220,000, depending on specs and regional taxes. That’s roughly RM800k–RM1.1 million before duties if it ever lands in Malaysia officially (but let’s be real, the AP kings are already smiling).

In short, this isn’t your everyday school-run SUV. This is “please open the gate for my driver” money.

First in Line: Where the Toyota Century Will Launch

The Japanese domestic market gets the premier launch, a tradition that hasn’t changed since the Century’s debut in 1967.

What’s different now is Toyota’s clear intention to make this a global icon, not just a symbol for politicians, CEOs, and Japan’s elite. After Japan, it is set to roll out to selected Asian markets, followed by Europe and other luxury-focused destinations.

Exterior Design: Luxury SUV Styling With Century Keywords

If old Toyota Century sedans whispered luxury, this new SUV version confidently declares it.

Expect:

• A stately, ultra-clean silhouette with a squared profile

• Century-signature phoenix crest on the grille, no Toyota badge here

• Sleek LED headlamps that give “heritage meets hyper-modern”

• A two-tone paint option for extra flex

• Massive 20-inch or 22-inch rims

• Soft-close doors, obviously

Everything about the exterior is designed to look powerful, timeless, and very “quiet wealth.”

Interior Features: Century Cabin Keywords With Premium Comfort

Inside, the Century goes full luxury lounge.

Think:

• Executive rear seats that recline like business-class pods

• A 48-inch panoramic rear entertainment screen

• Ultra-soft leather upholstery or optional wool fabric (a very Century thing)

• Real wood trim

• Acoustic glass for near-silent cabin vibes

• A sliding partition for privacy

• Footrests, massage chairs, and a mini-tablet that controls everything

Basically, your rear passengers might forget you’re in a car and not a mini-suite.

Under the Hood: Toyota Century Hybrid Powertrain Specs

Toyota keeps the experience smooth, quiet, and powerful with:

• A 3.5-litre V6 plug-in hybrid engine

• Combined output around 406 hp

• All-wheel drive

• Whisper-quiet acceleration

• EV-only mode for short distances

• Focus on refinement over raw speed

So don’t expect it to roar. Expect it to glide.

Toyota Century Highlights

The Century isn’t just another luxury SUV, it’s a cultural moment. Fans can expect:

• A new global flagship from Toyota

• Hand-crafted Japanese luxury

• An alternative to ultra-high-end European SUVs

• A chauffeured experience that prioritizes the back seat

• A hybrid system built for smoothness, not sport

• A design that melds old-school prestige with fresh modern lines

In short: a luxury SUV with character, heritage, and a little bit of mystery.

The Uncommon Breed

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