Louis Vuitton Steps Into Beauty With La Beauté
- Sarah Ahmad
- Aug 21
- 3 min read
Louis Vuitton has always been synonymous with heritage, craftsmanship, and the art of luxury. Now, a new era emerges, the Maison takes its storied vision a step further with the debut of La Beauté Louis Vuitton, its first-ever makeup collection. Under the creative direction of legendary makeup artist Dame Pat McGrath, who has long shaped the beauty looks for the house’s runways, the collection marks a significant cultural moment—where beauty, fashion, and art converge. For Louis Vuitton, this isn’t just a makeup line; it is a continuation of a legacy that began nearly a century ago with the creation of vanity trunks and bespoke toiletry cases.
The Heart of the Collection
At the center of La Beauté lies a celebration of colour, texture, and craftsmanship. The LV Rouge lipsticks—available in an impressive 55 shades—form the cornerstone of the collection. Presented in creamy satin and velvety matte finishes, they are enriched with shea butter and hyaluronic acid for lasting comfort, while master perfumer Jacques Cavallier Belletrud adds a subtle floral accord, transforming each swipe into a sensorial experience. Alongside them, the LV Baume lip balms deliver a luminous, translucent finish, offering a more delicate take on everyday glamour.
Equally striking are the Ombres eyeshadow quads, designed with three versatile shades and one bold standout to encourage playful artistry. Enhanced with a light-reflecting “light-up technology” and infused with plant-derived squalane and camelina flower oil, they deliver not just pigment but a sense of luxury that feels as good as it looks. The textures glide with ease, while the shades themselves speak to both timelessness and modern boldness.
Objects of Desire
La Beauté is not just about formulas; it is about design. Created in collaboration with German industrial designer Konstantin Grcic, the packaging is sleek, sculptural, and weighted in aluminium and brass. Each case is refillable, emphasizing sustainability while elevating the experience of beauty into the realm of collectible art. Much like Louis Vuitton’s iconic trunks, these are not items to be tucked away but to be displayed and treasured. The Maison even extends this philosophy with accessories such as miniature vanity trunks and leather beauty pouches, further blurring the lines between fashion and cosmetics.
The Price of Prestige
In true Louis Vuitton fashion, exclusivity comes at a price. Lipsticks and balms retail around USD $160, while eyeshadow palettes command $250. Refills provide a slightly more accessible entry point, though the allure of the collection lies as much in the object itself as in its contents. For beauty lovers, this is makeup elevated into the realm of couture—a piece of history, artistry, and luxury all in one.
More Than Makeup
Louis Vuitton’s La Beauté is more than just another beauty launch. It is a statement of intent, a bold declaration that beauty can be as luxurious and collectible as a monogrammed bag or a bespoke trunk. With Pat McGrath at the helm, the collection speaks to artistry, heritage, and innovation, positioning makeup as not merely a product but a cultural object.
In the end, La Beauté isn’t simply about enhancing a look—it’s about owning a piece of the Louis Vuitton story. Each lipstick, balm, and eyeshadow palette carries with it not only the promise of beauty but the weight of legacy. For those who covet the intersection of fashion and cosmetics, this collection doesn’t just sit on the vanity; it takes pride of place in the narrative of modern luxury.
The Uncommon Breed
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