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THE UNCOMMON BREED
Nike’s “Why Do It?” Campaign: The Bold Comeback of Just Do It
Nike flips its legendary Just Do It into the provocative “Why Do It?” campaign — challenging Gen Z to question hustle culture, embrace purpose, and redefine motivation in 2025.
Sep 133 min read
From Swoosh to Showdown: Nike Takes Edison Chen to Court
Nike is taking Edison Chen and his Juice Los Angeles venture to court over $126,615.68 in unpaid goods and services, despite viral headlines mistakenly claiming $126 million. Here’s the inside story of the decimal point drama that shook sneaker culture.
Aug 143 min read
Step Into the Season: Nike’s Air Force 1 Low Brings Autumn to Your Feet
Nike Air Force 1 Low “Autumn Leaves” Release date coming soon!
Jul 231 min read
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