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THE UNCOMMON BREED
Bentley’s Creative Shake-Up: Why Everyone Should Be Talking About It
Bentley just appointed Mai Ikuzawa and Greg Williams as its first external creative directors in over a century. Here’s why this bold move is rewriting the rules of luxury branding and why it matters far beyond the car world.
Sep 172 min read
Gelato, But Make It Fashion: Louis Vuitton Scoops Up Italy
Louis Vuitton trades handbags for hand-scoops with a chic gelato pop-up in Forte dei Marmi, Italy, serving couture cones, exclusive flavors, and Instagram-ready summer luxury.
Sep 43 min read
Billionaire Builds $200 Million Mountain Racetrack — Just to Race with His Family
A Japanese billionaire has built a $200 million private racetrack in Chiba, Japan — designed as a family playground where speed, luxury, and legacy collide.
Aug 212 min read
Ronaldo Drops to a Knee, And Drops Jaws, with That Gigantic Rock
Cristiano Ronaldo has finally proposed to Georgina Rodríguez with an enormous engagement ring reportedly worth up to $5 million. Here’s everything we know about the dazzling diamond that’s breaking the internet.
Aug 162 min read
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