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THE UNCOMMON BREED


Gelato, But Make It Fashion: Louis Vuitton Scoops Up Italy
Louis Vuitton trades handbags for hand-scoops with a chic gelato pop-up in Forte dei Marmi, Italy, serving couture cones, exclusive flavors, and Instagram-ready summer luxury.
5 days ago3 min read


Billionaire Builds $200 Million Mountain Racetrack — Just to Race with His Family
A Japanese billionaire has built a $200 million private racetrack in Chiba, Japan — designed as a family playground where speed, luxury, and legacy collide.
Aug 212 min read


Ronaldo Drops to a Knee, And Drops Jaws, with That Gigantic Rock
Cristiano Ronaldo has finally proposed to Georgina Rodríguez with an enormous engagement ring reportedly worth up to $5 million. Here’s everything we know about the dazzling diamond that’s breaking the internet.
Aug 162 min read
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